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What The Eye Sees

Making Your Wine Stand Out on the Shelves.




In the age of digital advancements, there's still something captivating about the tactile experience of shopping in a brick-and-mortar store. We've come a long way from the days of video stores, where rows of VHS tapes lined the shelves, each vying for attention. But the concept of catching the consumer's eye remains as relevant as ever, especially when it comes to the world of wine.


Walking into a bottle shop can be a somewhat overwhelming experience. Not everyone is a wine connoisseur, and the sheer variety of options can leave even the most decisive person feeling uncertain. Unless you have a trusted relationship with a knowledgeable bottle shop attendant, your choice might ultimately hinge on what catches your eye first—whether that's an intriguing label, an alluring bottle shape, or an enticing color.


After the long period of pandemic-induced hibernation, people are eager to reconnect with the physical world, and shopping in real time is making a comeback. There's an undeniable charm in selecting a product in person, an experience that online shopping can't replicate. Armed with a rough budget and a general idea of wine color preference, consumers venture into stores ready to make a selection. But with the myriad choices before them, how can your wine emerge as the chosen one?


A well-designed label is a no-brainer, an initial impression that can captivate and convey the essence of your wine. However, there's more to capturing attention than just the label. The choice of bottle itself—the vessel for your product—plays a pivotal role in standing out on the shelf. Elements such as style, color, and closure all combine to create a distinct package that sets your wine apart from its neighbors.


In an unfortunate twist, the Australian glass production landscape has shifted, resulting in a diminished range of available glassware. Furthermore, the available glass is often claimed by major industry players, leaving smaller winemakers with limited options. Finding a bottle that aligns with your vision, budget, and availability can be a challenge.


Enter Pipwin, a beacon of hope for winemakers seeking to elevate their packaging game. With years of collaboration with premium European glassmakers, Pipwin offers access to an exceptional range of glassware. Imagine having a spectrum of bottle shapes, sizes, colors, and closures at your fingertips, enabling you to craft a package that resonates with consumers.


The allure doesn't stop there. Pipwin's close relationship with European glassmakers means that the cost of acquiring top-notch glassware is more affordable than you might think. Additionally, their efficient delivery system ensures that your chosen glass arrives promptly, allowing you to streamline your production process.

Contact us at Pipwin today. Get ready for the renewed energy and celebrations that people will begin to enjoy again.


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